Focusing on situations of developing and least-developed countries, this course introduces the particularities of service exporters, their financial needs at various stages of growth, as well as the various obstacles which they face in accessing adequate financing. Going beyond "traditional" financing methods, it explores a variety of innovative service financing options and digital payment solutions, such as crowdfunding, business incubators and the expanding uses of mobile money technology.
This course introduces participants to the concept and structure of business plans. It begins by outlining their general importance and uses, before moving on to divide them into six types according to the purpose for which they were built. It then introduces two frameworks which can be useful in conceptualizing a business plan: the Strategy Diamond and the Business Model Canvas. Finally, it concludes by offering an exercise designed to help participants organize their thoughts when writing a business plan.
Este curso detalla el proceso de gestión de clientes para las Organizaciones de Apoyo al Comercio e Inversiones (OACI). Con especial énfasis en el papel de los Gerentes de Clientes de la OACI, la creación de un Plan de Apoyo a la Exportación y actividades de la gestión y revisión de dicho plan, el curso se centra en proporcionar soluciones concretas para ayudar a las OACIs a implementar una gestión de clientes eficaz como parte integral de sus actividades de relacionamiento con los clientes.
Adding Value to the Origin of Products Through Geographical Indications
This course explores the value and benefits of establishing Geographical Indications (GIs) for local products with unique characteristics. It presents the main elements involved in GI recognition and introduces participants to the different legal options available to protect GIs. Finally, it touches upon the resources and investments needed to establish a GI, and showcases the roadmap and actions necessary to complete the GI recognition process.