This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME's online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it introduces tips and provides advice to assist SMEs creating e-commerce content that will be effective and ensure that online transactions take place smoothly and without issue.
NEW COURSE: Building Competitiveness in Creative Industries
This course introduces participants to the various opportunities and challenges faced by SMEs working in the creative industries, with a particular focus on new technologies and financing schemes. It begins with an overview of the creative industries sector and its various subsectors, outlining their relative importance, trends and challenges, not just nationally, but also sectorally and at the level of individual firms.
Este curso detalla el proceso de gestión de clientes para las Organizaciones de Apoyo al Comercio e Inversiones (OACI). Con especial énfasis en el papel de los Gerentes de Clientes de la OACI, la creación de un Plan de Apoyo a la Exportación y actividades de la gestión y revisión de dicho plan, el curso se centra en proporcionar soluciones concretas para ayudar a las OACIs a implementar una gestión de clientes eficaz como parte integral de sus actividades de relacionamiento con los clientes.
New Course: Introduction to the WTO Trade Facilitation Agreement Introduction to the WTO Trade Facilitation Agreement
This course introduces participants to the WTO Trade Facilitation Agreement (TFA). It provides a comprehensive overview of the TFA, focusing particularly on the rights and obligations which it entails on the part of the member states, and laying out practical ways in which the private sector can support its implementation.