COURSE DESCRIPTION

This course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. 

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After completing this course, participants will be able to:

  • Assess the opportunities of the global e-commerce market; 
  • Choose an appropriate e-commerce sales channel for their business; and
  • Prepare strategies to give their business greater online flexibility and responsiveness.

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Module 1: The Opportunities of Using E-commerce
Module 2: Getting Your E-commerce Business Ready
Module 3: What Does Running a Successful E-commerce Business Require You to Do? 
E-commerce Readiness Self-assessment