Virtual Workshop: Investor-targeting

Welcome to the Investor-targeting virtual workshop!  

Investor-targeting is the main proactive element of a country’s wider investment promotion strategy. With targeting, DICA can exert some influence on the types, quality, and quantity of FDI it receives. The IPA can ensure that investors hear the most tailored and persuasive business cases for considering their location. This is what makes targeting campaigns the most distinctive feature of the world’s highest-performing IPAs.


Join Workshop

Tuesday 30 June - Introduction to the webinar
Friday 3 July - Setting parameters for our work together
Tuesday 7 July - Pitching: Setting our baseline 
Thursday 9 July - Marketing messages: Q&A
Tuesday 14 July - Delivering elevator pitches 
Wednesday 15 July - Brainstorming for lead qualification
Friday 17 July - Feedback on participant qualification 
Thursday 23 July - Getting meetings 
Thursday 30 July - From training to implementation