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COURSE DESCRIPTION

This course introduces the role of the Trade Support Institution (TSI), the ways in which TSIs are categorised, and the main TSI stakeholders. It details the ways in which a portfolio of services is developed according to the needs of stakeholders, with a particular focus on exporters. This involves segmenting exporters and designing services to serve different exporter types.

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After completing this course, participants will be able to:

  • Analyse the client needs assessments performed by TSIs; and
  • Match a TSI service portfolio with enterprise needs
COURSE STRUCTURE
  • Lecture 1: Introduction to Trade Support Institutions
  • Lecture 2: Client Needs Assessment
  • Lecture 3: Service Portfolio Development
  • Case Study 1 and 2: those serve as the assessment for this course
YOU WILL BE LEARNING
tradetsisstakeholdersexporterstrade supportservicesclientassessmententerprisedesigning servicesexporter types