The International Trade Centre (ITC) is a joint agency of the United Nations and the World Trade Organization supporting the internationalization of small and medium-sized enterprises (SMEs). Its joint mandate combines a focus on expanding trade opportunities with the aim of fostering sustainable development. The Trade for Sustainable Development (T4SD) Programme has established a Green to Compete Hub in Peru to support Peruvian SMEs to implement more sustainable business practices and access foreign markets.

The e-commerce training programme for coaches, which is implemented by the ITC e-commerce programme ecomConnect, is part of the Green to Compete Hub component Positioning sustainable products in the international market. The e-commerce training programme has been designed to help Peruvian companies to sell their products online to European and US customers.