Special Session: Introduction to Entrepreneurship, Export Readiness, E-commerce, and Digital Freelance Launch Pad

COURSE DESCRIPTION:

Welcome to the eLearning course special session for participants under the KOICA Kenya Refugees project!

This course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel.

Knowledge on Entrepreneurship, Export Readiness, E-commerce, and Digital Freelance Launch Pad can come in handy for anyone with interest in selfdevelopment and/or business development.

Additionally, the course focuses on the online freelancing opportunities available for people in emerging economies. This particular component of the course will cover everything from the basics of online freelancing to securing your first gig. successful completion of parts is required.

After completing this course, participants will be able to: