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Building Competitiveness in Creative Industries
Building Competitiveness in Creative Industries

This course introduces participants to the various opportunities and challenges faced by SMEs working in the creative industries, with a particular focus on new technologies and financing schemes. It begins with an overview of the creative industries sector and its various subsectors, outlining their relative importance, trends and challenges, not just nationally, but also sectorally and at the level of individual firms. It then moves on to a detailed discussion of the development, protection and creation of creative products and projects, presenting participants with interesting tips and ideas on using new technologies to enhance the viability of their offering. Finally, the course concludes by demonstrating a number of financing options for SMEs in the creative industries.

COURSE DESCRIPTION

This course introduces participants to the various opportunities and challenges faced by SMEs working in the creative industries, with a particular focus on new technologies and financing schemes. It begins with an overview of the creative industries sector and its various subsectors, outlining their relative importance, trends and challenges, not just nationally, but also sectorally and at the level of individual firms. It then moves on to a detailed discussion of the development, protection and creation of creative products and projects, presenting participants with interesting tips and ideas on using new technologies to enhance the viability of their offering. Finally, the course concludes by demonstrating a number of financing options for SMEs in the creative industries.

NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.                      

After completing this course, participants will be able to:

  • Assess the value and viability of participating in the creative industries, and identify the challenges of participating in them;
  • Develop, protect and market creative products and projects using new technologies IP protection regulations and online selling platforms; and
  • Finance creative products and projects through a variety of financing and incentive schemes.

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE
Lecture 1: Why Participate in the Creative Industries Sector?

Lecture 2: Producing, Protecting and Marketing your Creative Product

Lecture 3: Financing Creative Industries

Case Study Exercise

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Sessions
Course format
Online/Internet-based
Язык
English ‎(en)‎
Time required
4 hours over 2 weeks
Next start date
05, Jul 2021
Course access
Open for enrolments
Course fee
Free of charge
Tutor information
FABIANA FONG

FABIANA FONG


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