Introduction to E-commerce

Course description


This course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel.

After completing this course, participants will be able to:

Assess the opportunities of the global e-commerce market;
Choose an appropriate e-commerce sales channel for their business; and
Prepare strategies to give their business greater online flexibility and responsiveness.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Module 1 - The Opportunities of Using e-commerce [L427]
Module 2 - Getting Your E-commerce Business Ready [L428]
Module 3 - Making your E-Commerce Activity Successful [L429]
E-commerce readiness check [L430]
Certificate of Achievement
Introduction to E-commerce Login to Sign Up
Course Language
English ‎(en)‎
Next start date
11, November 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Abdelbasset Boulelouah

e-commerce digital international markets digital trade and e-commerce