The International Trade Centre’s (ITC) SheTrades Commonwealth Project and the Green2Compete Initiative is organizing a special series of workshops in February for a few tourism industry players whose focus is sustainability. 

The Green2Compete Initiative has been supporting sustainability efforts in Kenya through its Trade for Sustainable Development (T4SD) Hubs within the Kenya Climate Change Innovation Centre (KCIC) in partnership with Strathmore University (SU) and in Ghana with the Ghana Export Promotion Agency (GEPA) since 2018. Business Support Organizations (BSOs) and tourism businesses can further benefit from engaging with the T4SD Hubs to receive technical assistance on how to implement sustainable business strategies.

Through the workshop, BSOs and tourism businesses will receive information and tools on climate resilience. Such tools can be utilized develop new product offerings to clients, assist business development and product diversification and the marketing on sustainable products; and positioning them to be climate resilient by diversifying their products or tour destinations.