Financial Literacy
The course aims to support young entrepreneurs to strengthen their business management and financial skills to improve the performance and growth of their business. The course comprises of an introduction to financial literacy, the most important steps and tools for a successful bookkeeping as well as a step-by-step explanation on budgeting, planning, and raising finance. Theoretical input is mixed with interesting insights from young Gambian entrepreneurs who share their business knowledge as well as practical exercises to directly apply the learnings of the course.
Activity 2: Test your stress levels
Activity 3: View video and comment
Activity 4: Video Exercise
Activity 5: Share your view
Activity 6: Webinar
Activity 7: Workshop evaluation
- Tutor: Julia Z
When you have a business, you can be tempted to focus on the "big picture": your product, your operations, or your business plan. However, you shouldn't forget about the smaller, daily interactions you have to take care of, such as with the customers you interact with every single day.
In this course, we will introduce some important pointers, tips and tricks that you will be able to use to ensure that you will always appear professional to your customers, and that you will be able to handle customer requests in the most satisfactory way possible - both for you and for them!
We will also look at selling from the customer's point of view: how can you make sure that you have something to sell that customers actually want? All of this will bring us to the final section of this course, in which we will discuss some basic pointers for effective marketing and branding.
Course objectives:
Once you have completed this course, you will be able to:
- Interact with customers in a professional manner;
- Design a product from the customer's point of view; and
- Create a marketing plan for your product and business.
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This course gives aspiring young entrepreneurs a clear understanding of the path of entrepreneurship, the risks and rewards of being an entrepreneur, as well as the business start-up process. Young men and women will benefit from enhancing their entrepreneurial mindset and developing skills to identify and act on opportunities. |
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COURSE DESCRIPTION
The Gambia Entrepreneurship Programme is an online training programme offered by ITC's SME Trade Academy in collaboration with the Gambia Youth Empowerment Project, funded by the European Union's Emergency Trust Fund for Africa. This programme provides aspiring young Gambian entrepreneurs with an understanding of the importance of entrepreneurship as a way for young people to overcome difficult economic conditions, the risks and rewards of being an entrepreneur, developing good financial literacy, finding and analyzing a business idea, developing a value proposition, and developing a business model canvas. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures. After completing this course, participants will be able to:
COURSE CERTIFICATION
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COURSE STRUCTURE
Lecture 1: Youth Employment and Entrepreneurship
Case Study 1: Overview of Youth Employment
Lecture 2: Being an Entrepreneur
Case Study 2: Being an Entrepreneur
Lecture 3: Developing Good Financial Literacy Lecture 4: Generating and Assessing a Business Idea Lecture 5: Creating a Business Model Canvas
Case Study 3: The Entrepreneurship Process
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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.
