Commercial Diplomacy and Foreign Trade Representation

Course description


This course introduces participants to the role of Foreign Trade Representatives (FTRs) and the ways in which TSI members can efficiently use the international network that they constitute. It investigates the complementary roles of TSIs and FTRs, as well as the different services which FTRs offer. Focus is placed on the various activities involved in organizing the participation of a group of enterprises in an international trade fair.

After completing this course, participants will be able to:

Understand how the services of a Foreign Trade Representative relate to meeting the needs of exporting enterprises; and
Make decisions with regards to the planning process for trade promotion events abroad


We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.


Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
Introduction to the Functions of a Foreign Trade Representative (L007)
Lecture 2
The Foreign Trade Representative Service Portfolio (L008)
Case Study Exercise 1 (C012)
Lecture 3
Planning and Coordinating a Trade Promotion Event (L009)
Case Study Exercise 2 (C013)
Certificate of Achievement
Commercial Diplomacy and Foreign Trade Representation Login to Sign Up
Course Language
English ‎(en)‎
Next start date
27, May 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrollments
Tutor Information

Ms. Ann Penistan

trade foreign representatives tsi enterprise international trade services international network exporting enterprises trade promotion events abroad export development