Setting up an Export Marketing Strategy

Setting up an Export Marketing Strategy

Course description

COURSE DESCRIPTION:

This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.

After completing this course, participants will be able to:

Use a structured decision-making process; and
Make strategic decisions for export marketing

NOTE:

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COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Module 1
Introduction to Export Marketing
Module 2
A Marketing Strategy for Exports
Case Study Exercise 1 (C005)
Analysis of an Export Marketing Strategy
Module 3
The Export Marketing Process
Case Study Exercise 2 (C006)
Analysis of an export marketing process
Certificate of Completion
Setting up an Export Marketing Strategy Login to Sign Up
Course Language
English ‎(en)‎
Next start date
11, August 2025
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Shaun Lake (Tutor)

YOU WILL BE LEARNING
export development marketing customers strategic decisions marketing process export marketing export development decision-making process enterprise