Setting up an Export Marketing Strategy

Course description

This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers.

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After completing this course, participants will be able to:

Use a structured decision-making process; and
Make strategic decisions for export marketing

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COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Lecture 1
Introduction to Export Marketing (L289)
Lecture 2
A Marketing Strategy for Exports (L290)
Case Study Exercise 1 (C005)
Analysis of an Export Marketing Strategy
Lecture 3
The Export Marketing Process (L291)
Case Study Exercise 2 (C006)
Analysis of an export marketing process
Certificate of Completion
Setting up an Export Marketing Strategy Login to Sign Up
Course Language
English ‎(en)‎
Next start date
19, February 2023
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Shaun Lake (Tutor)

YOU WILL BE LEARNING
export development marketing customers strategic decisions marketing process export marketing export development decision-making process enterprise