Setting up an Export Marketing Strategy

Course description


This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.

After completing this course, participants will be able to:

Use a structured decision-making process; and
Make strategic decisions for export marketing


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
Introduction to Export Marketing (L289)
Lecture 2
A Marketing Strategy for Exports (L290)
Case Study Exercise 1 (C005)
Analysis of an Export Marketing Strategy
Lecture 3
The Export Marketing Process (L291)
Case Study Exercise 2 (C006)
Analysis of an export marketing process
Certificate of Completion
Setting up an Export Marketing Strategy Login to Sign Up
Course Language
English ‎(en)‎
Next start date
12, August 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Shaun Lake (Tutor)

export development marketing customers strategic decisions marketing process export marketing export development decision-making process enterprise