ITC SME Trade Academy - online courses and programmes for trade entrepreneurs

This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.

COURSE DESCRIPTION

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After completing this course, participants will be able to:

Apply the main steps for the preparation of an efficient business generation initiative; and
Analyse options available with both face-to-face and virtual business generation activities for export-ready companies

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.

SESSIONS

	Course format: Online/Internet-based
	Language: English
	Time required: 4 hours of study over 2 weeks
	Next start date: 12, November 2018
	Course access: This course is open for enrolments.
	Course fee: Free of charge


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TUTOR INFORMATION

	SEBASTIAN RODAS (TUTOR) SEBASTIAN RODAS (TUTOR) ENGLISH -------------------------- Mr. Rodas joined the ITC in 2002 as a Trade in Services Advisor. Today, he is responsible for the implementation of Trade Support Institution Strengthening projects and Trade Promotion activities worldwide. Prior to joining ITC, Mr. Rodas worked as a Market Development Officer at Agriculture and Agri-Food Canada, as well as an SME Export Manager in Canada and Mexico. Mr. Rodas holds a degree in Economics and International Trade from the National Autonomous University of Mexico (UNAM). He speaks English, Spanish and French. FRANÇAIS -------------------------- M. Rodas a rejoint le CCI en 2002 en tant que conseiller en commerce de services. Aujourd'hui, il est responsable de la mise en oeuvre mondiale de projets de renforcement des Institutions d'appui au commerce et d'activités de promotions du commerce. Avant de rejoindre le CCI, M. Rodas a travaillé comme agent de développement des marchés agroalimentaires et d'agriculture au Canada et au Mexique. M. Rodas est titulaire d'un diplôme en économie et commerce international de l'Université nationale autonome du Mexique (UNAM). Il parle anglais, espagnol et français.
	MOHAMED ES FIH (TUTOR) MOHAMED ES FIH (TUTOR) eSolutions Advisor at ITC, specialized in digital and corporate solutions to enable internationalization of SMEs and Market Linkages.

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COURSE STRUCTURE

Lecture 1: Face to Face Business Generation

Lecture 2: Virtual Business Generation

Case Study Exercise 1