Helping SMEs Generate Export Business

Course description


This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.

It also teaches the basics of market access for goods, covering tariffs and non-tariff measures. Participants will acquire crucial concepts and terminology and perform practical exercises to learn how to use ITC's Market Access Map tool, which provides detailed up-to-date market access information for more than 200 countries and territories.

After completing this course, participants will be able to:

Apply the main steps for the preparation of an efficient business generation initiative; and
Analyse options available with both face-to-face and virtual business generation activities for export-ready companies


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Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.


Lecture 1
Face to Face Business Generation (L028)
Lecture 2
Virtual Business Generation (L029)
Case Study Exercise (C025)
Preparing for business generation
Certificate of Achievement
Helping SMEs Generate Export Business Login to Sign Up
Course Language
English ‎(en)‎
Next start date
25, August 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrollments
Tutor Information

Ms. Ann Penistan

sme export business comparative advantage international business virtual environment remote environment business generation export-ready companies virtual business export development strenghten business support organizations