COURSE DESCRIPTION

This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.

NOTE: We recommend using the latest version of the Chrome or Firefox browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

Apply the main steps for the preparation of an efficient business generation initiative; and
Analyse options available with both face-to-face and virtual business generation activities for export-ready companies
COURSE STRUCTURE
  • Lecture 1: Face to Face Business Generation
  • Lecture 2: Virtual Business Generation
  • Case Study Exercise 1
YOU WILL BE LEARNING
sme export business comparative advantage international business virtual environment remote environment business generation export-ready companies virtual business export development strenghten business support organizations