This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.

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After completing this course, participants will be able to:

Apply the main steps for the preparation of an efficient business generation initiative; and
Analyse options available with both face-to-face and virtual business generation activities for export-ready companies