Community-based Tourism Training of Trainers (CBT-TOT)
With the right tools, the community-based tourism (CBT) training process can deliver great products for tour operators, great experiences for tourists, and significant benefits for local communities and the environment. Without good preparation, CBT initiatives can under-achieve, waste resources, and cause negative impacts. Success requires expertise in tourism and community development: through community capacity building, product development and marketing.
This course will provide you with tested tools to develop, promote and sell inspiring community based tours, with a focus on business to business (B2B) tourism partnerships. The goal of this course is to develop your knowledge and skills to facilitate the development of successful, inclusive Community Based Tourism; with a special focus on developing and marketing CBT through international, Business to Business (B2B) tourism supply chains.