Community-based Tourism Training of Trainers (CBT-TOT)

Course description


With the right tools, the community-based tourism (CBT) training process can deliver great products for tour operators, great experiences for tourists, and significant benefits for local communities and the environment. Without good preparation, CBT initiatives can under-achieve, waste resources, and cause negative impacts. Success requires expertise in tourism and community development: through community capacity building, product development and marketing.

This course will provide you with tested tools to develop, promote and sell inspiring community based tours, with a focus on business to business (B2B) tourism partnerships. The goal of this course is to develop your knowledge and skills to facilitate the development of successful, inclusive Community Based Tourism; with a special focus on developing and marketing CBT through international, Business to Business (B2B) tourism supply chains.

After having completed this course, participants will be able to:

Tourism Facilitators and trainers such as Government, NGO, Academic, CSO and CBO staff who are responsible for developing and marketing community tourism initiatives.
The Product and Operations Staff of socially and environmentally responsible tour operators, seeking new skills and tools to develop and market inspiring, fun, safe, responsible local tours.
Tourism educators in colleges and universities who want to teach their students about community-based tourism, and how to facilitate and develop successful CBT initiatives.
Community leaders who wish to gain new skills and techniques to develop, market, manage and operate fun, safe, responsible tours and experiences in their own communities.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Module 1
Getting to Know Community-based Tourism [L500]
Module 2
Introducing the “5Cs” CBT’s Supply Chain Development Process [L501]
Module 3.1
The 1st C Consider [L502]
Module 3.2: The 2nd C: Conceive [L503]
Students work independently through online training Modules 3.1 (Consider) and 3.2 (Conceive)
Module 3.3
The 3rd C Craft [L504]
Module 3.4
The 4th C Connect [L505]
Final Test
Trainees take the online test, in order to receive a certificate (Please note: trainees need to achieve a score of 70% to pass.)
Certificate of Achievement
Community-based Tourism Training of Trainers (CBT-TOT) Login to Sign Up
Course Language
English ‎(en)‎
Next start date
5, August 2024
Time required
35 hours over 4 weeks
Course type
Online/Internet Based
Course fee
Free of charge
Course access
Open for enrollments
Tutor Information

Giulia Macola

Peter Richards

Potjana Suansri

tourism community-based training of trainers thailand