In the international coffee business, credibility is essential when it comes to speaking with buyers, including importers and roasters. These potential buyers frequently receive unsolicited requests and samples from enterprises, small cooperatives and farmers groups that wish to “move up the value chain”. In many cases, these requests are ignored. Aimed at aspiring coffee exporters in developing countries and the organizations that support them, ITC’s “Introduction to Exporting Coffee” e-learning course has been designed to enhance knowledge and best practices for effective participation in the international coffee trade. Based on the 2012 ITC publication “The Coffee Exporter's Guide”, the course was developed in collaboration with experts from around the world to provide the essentials in understanding the business of exporting coffee, including contracts/shipping and meeting buyer requirements. The course is divided into two weeks.
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- Lecture 1: Introduction to the Coffee Trade
- Lecture 2: Coffee Quality, Specialty Markets and Sustainability Schemes
- Case Study 1
- Lecture 3: Contracts and Shipping
- Lecture 4: Approaching Buyers
- Case Study 2
- Tutor: Nick Watson