Taking the Entrepreneurship Route


This course gives aspiring young entrepreneurs a clear understanding of the path of entrepreneurship, the risks and rewards of being an entrepreneur, as well as the business start-up process. Young men and women will benefit from enhancing their entrepreneurial mindset and developing skills to identify and act on opportunities. 

It takes you through the main concepts behind innovation, allowing you to understand how innovation adds value to your business, why it is important to consider it in your strategy, and how to operationalize it. As an entrepreneur, you probably have heard a lot about innovation, especially if you are working with digital technologies. However, Innovation is not only a concept that fits the digital world, it is a process that places the needs of the customer at the centre of any offering.

After completing this course, participants will be able to:

Understand the risks and rewards of taking the entrepreneurship route;
Identify the role of an entrepreneur;
Conceptualize entrepreneurship as a process;
Formulate a Business Opportunity Assessment to decide whether or not to act on an identified business idea; and
Produce a Business Model Canvas to document a company's value proposition, infrastructure, customers and finances.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
Youth employment and Entrepreneurship (L108)
Case Study 1
Overview of Youth Employment (C038)
Lecture 2
Being an Entrepreneur (L109)
Case Study 2
Being an Entrepreneur (C039)
Lecture 3
The Entrepreneurship Process (L110)
Case Study 3
The Entrepreneurship Process (C040)
Entrepreneur Readiness Self-Assessment
Certificate of Achievement
Taking the Entrepreneurship Route Login to Sign Up
Course Language
English ‎(en)‎
Next start date
9, September 2024
Time required
4 hours of study over 2 weeks
Course fee
Free of charge
Course access
Open for public registration
Tutor Information

David Cordobés

Marie Röder

entrepreneurs global value chains international markets job creation business entrepreneurship risks infrastructure customers finances ye! young entrepreneurs