
COURSE DESCRIPTION
This course introduces participants to the various roles and motivations of the diaspora in expanding international trade with SMEs from their countries of origin, whether specifically to diaspora markets, or to wider markets in the diaspora's host country. It showcases useful ways of tapping into the diaspora for trade, and presents the most common pitfalls which SMEs should avoid when attempting to do this.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.
After completing this course, participants will be able to:
Recognise the value of the diaspora for trade;Match business opportunities in the diaspora with their product or service offering; and
Take the appropriate steps to take advantage of the opportunities presented.
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.
COURSE STRUCTURE
- Lecture 1: Using the Diaspora to Expand Trade
- Lecture 2: Expanding the Value of the Diaspora
- Lecture 3: The Diaspora Market
- Case Study Exercise
- Tutor: Shaun Lake (Tutor)