Introduction to Business Plans

Course description

This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content ...

5.00 (2)

After completing this course, participants will be able to:

Explain the importance and uses of the different types of business plans;
Use the Strategy Diamond framework to determine the various strategic inputs that go into creating a business plan;
Develop a Business Model Canvas as a first step to creating a business plan; and
Write an outline to present a business plan.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
Introduction to Business Plans (L342)
Lecture 2
The Business Strategy Framework (L343)
Lecture 3
The Business Model Canvas (L344)
Lecture 4
How to present a Business Plan (L345)
Case Study Exercise (C082)
Certificate of Achievement
Introduction to Business Plans Login to Sign Up
Course Language
English ‎(en)‎
Next start date
19, June 2023
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Shaun Lake (Tutor)

business model canvas business plan entrepreneurship strategy