Considering Export Markets
The purpose of this course is to consider the viability of "going international." It introduces participants to the major characteristics of international trade, describes the features of international customers and hi...
27-AUG-2018 | EN
How to Analyse Trade Flows
This course introduces the main concepts of trade flow analysis together with a dedicated tool to perform it (Trade Map). Focus is placed on the meaning and value of trade statistics and trade indicators (...)
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13-AUG-2018 | EN
Setting up an Export Marketing Strategy
This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be(...)
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13-AUG-2018 | EN
Export Sales and Negotiation
This course introduces participants to a number of sales and negotiating tactics, with a focus on preparing them to attend a sales meeting with a potential international client. It begins by introducing the concepts of...
30-JUL-2018 | EN
Introduction to Cross-border Contracts
This course introduces the basic features of contracts for the cross-border sale of goods and services, highlighting the importance for internationally active SMEs of using appropriate legal concepts, terms and conditi...
10-SEP-2018 | EN
Engaging with the Diaspora for Trade
This course introduces participants to the various roles and motivations of the diaspora in expanding international trade with SMEs from their countries of origin.
COURSE DESCRIPTION
This course i...
20-AUG-2018 | EN