Internationalization of Digital Businesses

Internationalization of Digital Businesses

Course description

COURSE DESCRIPTION:

This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy. It begins with an introduction of digital goods, with a focus on the context in which they operate and their practical consequences for exporting companies. It then moves on to a narrower discussion of the opportunities afforded by the Internet for internationalization, before concluding with a series of short videos elaborating on practical tools and techniques to support digital internationalization.

After completing this course, participants will be able to:

Evaluate the fundamentals of marketing digital goods
Assess some techniques to internationalize an internet-enabled company
Use a variety of tools to market your company and products online

Note:

We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

Course certification:

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Course Structure

Module 1
Marketing Digital Goods - The Fundamentals [L440]
Module 2
Internationalization for an Internet-enabled Company [L441]
Certificate of Achievement
Internationalization of Digital Businesses Login to Sign Up
Course Language
English ‎(en)‎
Next start date
18, March 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Shaun Lake (Tutor)

YOU WILL BE LEARNING
business digital internationalization trade digital trade and e-commerce