This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy. It begins with an introduction of digital goods, with a focus on the context in which they operate and their practical consequences for exporting companies. It then moves on to a narrower discussion of the opportunities afforded by the Internet for internationalization, before concluding with a series of short videos elaborating on practical tools and techniques to support digital internationalization.
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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.
Module 1: Marketing Digital Goods: The Fundamentals
Module 2: Internationalization for an Internet-enabled Company
- Tutor: Shaun Lake (Tutor)