Internationalization of Digital Businesses
Course description
This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy.
3157
After completing this course, participants will be able to:
Note:
Course certification:
Course Structure
Module 1
Marketing Digital Goods - The Fundamentals [L440]
Module 2
Internationalization for an Internet-enabled Company [L441]
Certificate of Achievement
- Tutor: Shaun Lake (Tutor)