How to Access International Markets

Course description

This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.

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After completing this course, participants will be able to:

Analyse market access conditions based on their understanding of key terminology and concepts;
Make informed decisions in terms of expanding into international markets based on market access conditions; and
Use ITC's Market Access Map tool to analyse and compare market access conditions in terms of countries and products;


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Module 1
Introduction to Market Access [L455]
Module 2
Analysing Market Access Conditions [L456]
Module 3
Using ITC’s Market Access Map Tool [L457]
Case Study Exercise [C093]
Certificate of Achievement
How to Access International Markets Login to Sign Up
Course Language
English ‎(en)‎
Next start date
1, May 2023
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information


wto analysis market access non-tariff measures trade agreements tariffs data preferences trade remedies international markets market access map export development international value chains