How to Access International Markets

Course description


This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.

It also teaches the basics of market access for goods, covering tariffs and non-tariff measures. Participants will acquire crucial concepts and terminology and perform practical exercises to learn how to use ITC's Market Access Map tool, which provides detailed up-to-date market access information for more than 200 countries and territories.

After completing this course, participants will be able to:

Analyse market access conditions based on their understanding of key terminology and concepts;
Make informed decisions in terms of expanding into international markets based on market access conditions; and
Use ITC's Market Access Map tool to analyse and compare market access conditions in terms of countries and products;


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Module 1
Introduction to Market Access [L455]
Module 2
Analysing Market Access Conditions [L456]
Module 3
Using ITC’s Market Access Map Tool [L457]
Case Study Exercise [C093]
Certificate of Achievement
How to Access International Markets Login to Sign Up
Course Language
English ‎(en)‎
Next start date
8, July 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Martin Lopez (Tutor)

wto analysis market access non-tariff measures trade agreements tariffs data preferences trade remedies international markets market access map export development international value chains