
This session introduces participants to Commercial Diplomacy. Here is a list of the main topics you will cover:
• Economic Diplomacy common challenges
• Functions, roles and reporting lines
• Prioritizing markets and sectors (Products and Services)
• Reviewing and adapting the network
• Prioritizing clients (export ready companies)
• International information databases (types and sources of information)
• Identifying market entry models (using an agent, distributor, sales subsidiary, direct selling, acquisition, franchising, joint venture, online selling)
• Arranging B2B meetings with potential buyers and partners
• Trade Promotion
• Trade fairs and beyond (Organizing trade/services fairs and assessing impact)
• Trade missions
• Cross-cultural negotiation and communications
• Inward buyers visits
• Investment & Tourism
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- Tutor: Sebastian Rodas (Tutor)