Understanding the Influence of Social Media Influencers on SMEs Trade

Course description


This course will give pariticipants an understanding of how Social media platforms have significantly altered how individuals engage, communicate and engage in consumer decision-making processes and how this has created a wider market for SMEs performance can be achieved using authenticity and trustworthiness of social media influencers. It will further explain how some of the reasons influencer marketing is effective relating it to the relatable content and persona they create, which fosters trust and connection with their audience, known as Parasocial Interaction. It will further explain why it is recommended that SMIs should be authentic and trustworthy in every of their deals which leads to increase in SMEs performance in terms of profitability and large market share.

After completing this course, participants will be able to:

Grasp the importance of having quality e-commerce content for an online initiative;
Describe the various aspects of product and company-oriented e-commerce content; and
Create product and company-oriented e-commerce content in accordance with specific quality guidelines.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Understanding the Influence of Social Media Influencers on SMEs Trade Login to Sign Up
Course Language
English ‎(en)‎
Next start date
To be announced...
Time required
4 hours over 2 weeks
Course type
Online/Internet Based
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information