Using Virtual Marketplaces for your E-commerce Initiative

This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally. It presents the rationale for selling online, showing both the pros and cons of such activities.

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After completing this course, participants will be able to:

Evaluate the advantages of selling online;
Select the right VMP for their chosen markets and products; and
Prepare the required content and information to operate a VMP-based online store.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
Opportunities Driven by Customer Behaviour [L356]
Lecture 2
Selecting Your VMP [L357]
Lecture 3
Operating a VMP-based Online Store [L358]
Case Study Exercise [C084]
Certificate of Achievement
Using Virtual Marketplaces for your E-commerce Initiative Login to Sign Up
Course Language
English ‎(en)‎
Next start date
5, June 2023
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Annabel Sykes

competitiveness digital e-commerce internet sme virtual virtual marketplace vmp digital trade and e-commerce