Using Virtual Marketplaces for your E-commerce Initiative


This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally. 

It begins by presenting the rationale for selling online, presenting both the pros and cons of such activities. It then moves on to discuss the various types of VMPs available, correlating their attributes with potential advantages for certain markets and products. The course concludes with an elaboration of the content and information required to set up an online store on a VMP, noting useful tips to create attractive and effective product information and pictures.

After completing this course, participants will be able to:

Evaluate the advantages of selling online;
Select the right VMP for their chosen markets and products; and
Prepare the required content and information to operate a VMP-based online store.


We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.


Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
Opportunities Driven by Customer Behaviour [L356]
Lecture 2
Selecting Your VMP [L357]
Lecture 3
Operating a VMP-based Online Store [L358]
Case Study Exercise [C084]
Certificate of Achievement
Using Virtual Marketplaces for your E-commerce Initiative Login to Sign Up
Course Language
English ‎(en)‎
Next start date
3, June 2024
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Annabel Sykes

competitiveness digital e-commerce internet sme virtual virtual marketplace vmp digital trade and e-commerce