Introduction to Exporting to China

Course description

This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics.

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After completing this course, participants will be able to:

Explain the dynamics of the Chinese market, including business and cultural aspects;
Describe market access requirements, key standards/regulations and where specific information on importing products and services can be found; and
Perform a pre-departure readiness check to maximize the benefits of their participation in an international trade show/exhibition in China.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Module 1
The Chinese Market - An Export Opportunity? [L360]
Module 2
Accessing the Chinese Market [L361]
Module 3
Preparing for and Participating in a Trade Fair in China [L362]
Case Study Exercise
Certificate of Achievement
Introduction to Exporting to China Login to Sign Up
Course Language
English ‎(en)‎
Next start date
10, July 2023
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information

Shaun Lake (Tutor)

Craig Atkinson

china export sme connect to international value chains