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Introduction to Exporting to China
Introduction to Exporting to China

This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and the location of specific information on importing products and services. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.

COURSE DESCRIPTION

This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and where specific information on importing products and services can be found. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.

NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

  • Explain the dynamics of the Chinese market, including business and cultural aspects;
  • Describe market access requirements, key standards/regulations and where specific information on importing products and services can be found; and
  • Perform a pre-departure readiness check to maximize the benefits of their participation in an international trade show/exhibition in China.

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE
Module 1: The Chinese Market, an Export Opportunity?
Module 2: Accessing the Chinese Market
Module 3: Participating in a Trade Show in China
Case Study Exercise

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Sessions
Course format
Online/Internet-based
Language
English ‎(en)‎
Time required
4 hours over 2 weeks
Next start date
17, May 2021
Course access
Open for enrolment
Course fee
Free of charge
Tutor information
SHAUN LAKE (TUTOR)
ITC

SHAUN LAKE (TUTOR)

CRAIG ATKINSON
International Trade Centre

CRAIG ATKINSON

Craig Atkinson, Certified International Trade Professional (CITP) and Global Trade Professional (GTP), is the founder/director of Lexmerca International Trade and a United Nations consultant. He is also an agenda contributor to the World Economic Forum's Inclusive Growth Framework. Craig’s previous experience includes positions with two national trade promotion organisations - the Australian Trade Commission and the Canadian Trade Commissioner Service - and in the private sector. He holds master's degrees in international trade/business and development studies.


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