ITC SME Trade Academy - Summary of Creating Quality E-commerce Content

Creating Quality E-commerce Content

Course description

This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole.

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2570

After completing this course, participants will be able to:

Grasp the importance of having quality e-commerce content for an online initiative;

Describe the various aspects of product and company-oriented e-commerce content; and

Create product and company-oriented e-commerce content in accordance with specific quality guidelines.

NOTE:

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COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Lecture 1

The Importance of Having Quality E-Commerce Content [L363]

Lecture 2

Developing Quality Product E-commerce Content [L364]

Lecture 3

Developing Company-Oriented E-commerce Content [L365]

Case Study Exercise [C086]

Certificate of Achievement

Tutor: Tamari Bitchashvili
Tutor: Juan Hoyos