Creating Quality E-commerce Content

Course description

This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole.

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After completing this course, participants will be able to:

Grasp the importance of having quality e-commerce content for an online initiative;
Describe the various aspects of product and company-oriented e-commerce content; and
Create product and company-oriented e-commerce content in accordance with specific quality guidelines.


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Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.


Lecture 1
The Importance of Having Quality E-Commerce Content [L363]
Lecture 2
Developing Quality Product E-commerce Content [L364]
Lecture 3
Developing Company-Oriented E-commerce Content [L365]
Case Study Exercise [C086]
Certificate of Achievement
Creating Quality E-commerce Content Login to Sign Up
Course Language
English ‎(en)‎
Next start date
To be announced...
Time required
4 hours over 2 weeks
Course fee
Free of charge
Course access
Tutor Information

Juan Hoyos

Tamari Bitchashvili