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Building Competitiveness in Creative Industries
Building Competitiveness in Creative Industries

This course introduces participants to the various opportunities and challenges faced by SMEs working in the creative industries, with a particular focus on new technologies and financing schemes. It begins with an overview of the creative industries sector and its various subsectors, outlining their relative importance, trends and challenges, not just nationally, but also sectorally and at the level of individual firms. It then moves on to a detailed discussion of the development, protection and creation of creative products and projects, presenting participants with interesting tips and ideas on using new technologies to enhance the viability of their offering. Finally, the course concludes by demonstrating a number of financing options for SMEs in the creative industries.

COURSE DESCRIPTION

This course introduces participants to the various opportunities and challenges faced by SMEs working in the creative industries, with a particular focus on new technologies and financing schemes. It begins with an overview of the creative industries sector and its various subsectors, outlining their relative importance, trends and challenges, not just nationally, but also sectorally and at the level of individual firms. It then moves on to a detailed discussion of the development, protection and creation of creative products and projects, presenting participants with interesting tips and ideas on using new technologies to enhance the viability of their offering. Finally, the course concludes by demonstrating a number of financing options for SMEs in the creative industries.

NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.                      

After completing this course, participants will be able to:

  • Assess the value and viability of participating in the creative industries, and identify the challenges of participating in them;
  • Develop, protect and market creative products and projects using new technologies IP protection regulations and online selling platforms; and
  • Finance creative products and projects through a variety of financing and incentive schemes.

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE
Lecture 1: Why Participate in the Creative Industries Sector?

Lecture 2: Producing, Protecting and Marketing your Creative Product

Lecture 3: Financing Creative Industries

Case Study Exercise

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Correo electrónico
Correo (repetición)
Contraseña
Repite la contraseña
Nombre
Apellido
Estoy de acuerdo con la Condiciones del servicio y Código de honor 
SESSIONS
Formato del curso
Basado en línea/internet
Idioma:
English ‎(en)‎
Tempo requerido
4 hours over 2 weeks
Siguiente fecha de inicio
18, Mar 2019
Acceso al curso
Access this course
Costo del curso
Free of charge
INFORMACION DE TUTOR
JIMENA SOTELO
ITC

JIMENA SOTELO

Jimena Sotelo has over 8 years of experience in international trade in the private sector and in international organizations. Before joining ITC she worked for the think tank ICTSD in Geneva and for the Organization of American States (OAS) in Washington DC. Her experience in the private sector was at Banco Comafi SA and DuPont. She has a bachelor’s degree in International Trade and a postgraduate course in International Business from the Universidad Argentina de la Empresa, where she was awarded top honours. She also holds a Master of International Law and Economics from the World Trade Institute, where she graduated Summa Cum Laude. She works on trade in services and e-commerce as part of the Office of the Chief Economist at ITC.



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