This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and the location of specific information on importing products and services. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.
This course introduces participants to the main aspects of Chinese culture, with a particular focus on business culture and business etiquette. It begins with an overview of culture in general, and challenges participants to try and spot some of their own cultural preconceptions and blind spots in order to look at intercultural communication from another angle. It then moves on to a discussion of the salient features of Chinese culture, focusing on the concepts of hierarchy, mianzi ("face") and guanxi (network relationships), particularly as they relate to business in China. Finally, it presents a series of scenarios and asks participants to determine the optimal course of action in a number of commonly-occurring situations involving working with Chinese business partners.
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After completing this course, participants will be able to:
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.
Module 1: Understanding Business Culture
Module 2: The Chinese Culture
Module 3: Scenarios on Interacting With Chinese Business Partners
Case Study Exercise