COURSE DESCRIPTION

This course introduces participants to the opportunities and challenges of becoming involved in B2B e-commerce. It begins with a description of the various reasons why a B2B business might choose to start selling online, before moving on to compare the different channels that it could use to do so.

It introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME's online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it concludes with a look at digital marketing and website optimization, with the goal of providing participants with tools to make their B2B e-commerce operations as effective as they can be.

NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

Understand what is meant by B2B e-Commerce;
Grasp the different options available to you to open a B2B e-Commerce channel; and
Determine a range of digital marketing methods and audiences for your B2B e-commerce project.
COURSE STRUCTURE
  • Module 1: The Opportunity
  • Module 2: B2B Channels - Which is the One for You?
  • Module 3: Making Your eCommerce Activity Successful
  • Case Study Exercise
YOU WILL BE LEARNING
e-commerce business business management b2b digital trade and e-commerce