This course introduces participants to the opportunities and challenges of becoming involved in B2B e-commerce. It begins with a description of the various reasons why a B2B business might choose to start selling online, before moving on to compare the different channels that it could use to do so. Finally, it concludes with a look at digital marketing and website optimization, with the goal of providing participants with tools to make their B2B e-commerce operations as effective as they can be. 

NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

  • Understand what is meant by B2B e-Commerce;
  • Grasp the different options available to you to open a B2B e-Commerce channel; and
  • Determine a range of digital marketing methods and audiences for your B2B e-commerce project.


Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Module 1: The Opportunity
Module 2: B2B Channels - Which is the One for You? 
Module 3: Making Your eCommerce Activity Successful
Case Study Exercise