ITC SME Trade Academy - Summary of Special Session: 'Administering the SME Competitiveness Survey'

Special Session: 'Administering the SME Competitiveness Survey'

Course description

This course teaches participants how to administer ITC's SME Competitiveness Survey (SME CS). It begins with an overview of ITC's definition of SME competitiveness and an explanation of the nature of the SME CS, the parties involved in it and the potential uses of the data gathered.

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After completing this course, participants will be able to:

Use a structured decision-making process; and

Make strategic decisions for export marketing

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COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Lecture 1

The SME Competitiveness Survey (L226)

Lecture 2

The SME Competitiveness Interview (L227)

Lecture 3

Working with the Respondent (L228)

SME Competitiveness Survey Test

Certificate of achievement

Tutor: Teny Nebie