This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME's online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it introduces tips and provides advice to assist SMEs creating e-commerce content that will be effective and ensure that online transactions take place smoothly and without issue.
NOUVEAU COURS: L'externalisation des TICs et des services informatisés
Ce cours présente les concepts de base de l’internationalisation des technologies et l’information et des communications (TICs) ainsi que des services informatisés du point de vue d’entreprises cherchant à s’internationaliser.
Este curso detalla el proceso de gestión de clientes para las Organizaciones de Apoyo al Comercio e Inversiones (OACI). Con especial énfasis en el papel de los Gerentes de Clientes de la OACI, la creación de un Plan de Apoyo a la Exportación y actividades de la gestión y revisión de dicho plan, el curso se centra en proporcionar soluciones concretas para ayudar a las OACIs a implementar una gestión de clientes eficaz como parte integral de sus actividades de relacionamiento con los clientes.
New Course: Using Virtual Marketplaces for your E-commerce Initiative
This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally. It begins by presenting the rationale for selling online, presenting both the pros and cons of such activities. It then moves on to discuss the various types of VMPs available, correlating their attributes with potential advantages for certain markets and products. The course concludes with an elaboration of the content and information required to set up an online store on a VMP, noting useful tips to create attractive and effective product information and pictures.
